To date, on a market of gambling that is oversaturated by competitors, every solid gambling institution provides clients with all kinds of loyalty programs. They can have different names – all sorts of clubs of elite players, VIP programs and much, much more. Probably, every gambling establishment has its own unique highlights in relation to the loyalty program, but the main goal is to encourage players who play in this gambling establishment.
How profitable is it to use the loyalty program, how to use it correctly and what exactly is the preference?
Briefly about the essence
Regardless of the form of business (gambling it or, say, trading), the loyalty program is a scheme in which clients of gambling establishments receive special offers, incentives and additional conclusions. The speech can go as a game points that accumulate over time and change to real money after reaching a certain amount. Also valuable prizes, coupons, freerolls can be played.
For example, in the casino in Las Vegas, it is very common to have free accommodation at the hotel for regular players, pay meals at the restaurant or make other valuable gifts.
The system works in the following way: the more valuable client you are (the gaming experience and more), so, accordingly, you will get more benefits. However, the concept of “valuable player” – is not always equal to the concept of “stably losing”. Casino management is well aware that people go to a gambling establishment for a win and sooner or later they will be lucky.
More complex systems
As a rule, multi-level loyalty programs are being developed to attract players. Called and their symbols to each other can be very striking – the designation of the colors, or the names of precious stones or metals. Gold bonus level, diamond bonus level, diamond level. And the longer the client participates in a particular program, the more his bonuses and privileges will be, accordingly.
Quite often, several casinos (can be both small and large) are combined into a single pool in order to provide customers with the best service and, of course, more profitable shares. An example is the Vegas Partner Lounge, which includes 2 poker rooms and 10 large virtual gaming venues.
Let’s notice, that in really big casino especially valuable prizes are played out – permits in travel, cars, jewelry and much, much more. Prize funds are often estimated in millions of dollars, do not forget the players to congratulate and on birthdays. Such simple steps help to strengthen the client’s confidence and encourage him to continue playing in the casino.
How it works?
Most often today, the so-called funded system is used – for certain actions the client receives bonuses that can later be exchanged for money. For example, for every 100 credits scrolled in the system (standing at stake), the player is given 1 point (at the initial level). After reaching the next level in the loyalty program, the player receives for the same amount of credits, say, 5 points.
After a certain time, when the player is going to say, say, 100 points, he can change them for a certain number of credits.
Take a note
In principle, today gambling establishments offer approximately similar conditions, therefore, often users choose a casino for such factors as loyalty program, technical support work and so on. Studying this question, it is necessary to pay attention to the following points:
What advantages will you get by using the offered loyalty program?
Are there any better offers?
Can you meet all the requirements for additional benefits?
How are points earned in your favorite games?
What is the lower threshold for the exchange of bonus points for money or special offers?
Are there any advantages for high rollers (except for high ratios).
Having dealt with these questions, you will be able to assess the value of one or another loyalty program. Note that a truly worthwhile proposal will represent real benefits and benefits, and not just constant pushes to continue the game.